according to UNAIDS sex workers are 10 times more likely than the general population to be HIV positive. Another high risk group consists of the truckers. Truckers spend weeks, even months, on the road ferrying loads across the length and breath of the country. But it's not just cargo that moves along these transportation routes, it's also HIV. Sexual health awareness is low among these truck drivers.
OTC INSIGHT Asia-Pacific reported recently that, in India, around 2 million truck drivers are frequently engaging in unprotected sex with sex workers and only 11.4% of these workers said they had used a condom.
Tata Motors decided to tackle the problem head-on with the target group, the truckers. Tata Motors with the help of creative agency Rediffusion Y&R and launched the “Use Dipper At Night” campaign in April 2016.
Indian truckers have a strong cultural identity and “Use Dipper At Night” (reminding drivers to dip their headlights during nighttime). The idea was to encourage truck drivers to practice safe sex by linking this concept to the phrase that resonates strongly with every member of the community. Thereby a new condom brand called Dipper was created and marketed exclusively for the truck drivers.
HLL Lifecare, a government-owned corporation and India’s largest condom manufacturer, produces the the condoms. Each wallet, which contains three condoms, is decorated with different truck art motifs and slogans, such as “Have a Safe Journey”, to make them more appealing to the target consumer.
Thursday, September 22, 2016
Hiv and the truckers
Sunday, August 7, 2016
Empirical diet chart for a Bengali patient with Diabetes Mellitus Type 2
Dietary
guideline for a Bengali patient with
Diabetes Mellitus Type 2
|
|
Meal/time
|
Dietary
advice
|
Breakfast
7:30 – 8 A.M. |
1 cup tea (125 ml appx) with skimed milk (double
toned milk)
with no sugar (add one pellet of sugar free although I don’t recommend that) 2 slices of brown bread
Alternately
you can take one bowl of muesli with double toned milk
|
Snack
10 – 10.30 A.M |
4 sugar free cream cracker biscuits
Or
One bowl of
puffed rice
|
Lunch
12:00 – 1pm |
1- 2 cup brown rice
1 cup of dhal 1 cup of boiled vegetables, (if you find the taste difficult to adjust, stir-fry with 5 to 10 ml olive oil) 50 gms of fish (low fat, small fresh water fish) or meat (chicken/ lean meat)- preferably cooked in olive oil end the meal with curd made from skimmed (double toned) milk – half cup |
Afternoon
3 - 3.30 P.M. |
one bowl of fresh fruit cut into medium
sized cubes (avoid high sugar containing ones like jack fruit, mangoes etc)
You can also
add cucumber, acts as a good filler
One cup of
tea
|
Dinner
7 - 8 P.M. |
1 cup brown rice or 2 rotis made from multi
grain flour or one cup boiled white oats
1 cup stir-fried vegetables (as mentioned above) 50 gm of chicken or fish 1 bowl of salad (cucumber) or Raita made with low-fat milk |
Snack
9- 10 P.M |
1 cup of skim milk
|
Whenever you
feel hungry in between meals
|
Have one
bowl of puffed rice with cut pieces of cucumber
|
Sunday, June 5, 2016
Metformin against cancer
Evidence from two new studies from the Perelman School of Medicine at the University of Pennsylvania suggest that metformin improves survival for some breast cancer patients.
Results of the study showed that patients who used metformin before being diagnosed with breast cancer were more than twice as likely to die than patients who never used the drug, while patients who began using metformin after their cancer diagnosis were almost 50 percent more likely to survive than non-users.
Thursday, May 19, 2016
Alcoholism in Men affects the health of children they father: study finding
*If the father is alcoholic, a newborn can be diagnosed with foetal alcohol spectrum disorder (FASD), even though the mother has never consumed alcohol.
*Alcohol use in fathers has also being linked to decreased birth weight, marked reduction in overall brain size, and impaired cognitive function.
*Advanced age of a father can elevate the rates of schizophrenia and autism in his children.
Thursday, May 12, 2016
Anxiety and Depression in Indians with polycystic ovarian syndrome
Reference:
Thursday, April 21, 2016
3 years jail, Rs 20,000 fine if AYUSH practioners practice Allopathy
Section 27. False assumption of Medical Practitioner or Practitioner under this Act to be an offence: Any person who falsely assumes that he is a medical practitioner or practitioner as defined in Clause (7) of Section 2 and practices the modern scientific system of medicine, shall be punishable with rigorous imprisonment which may extend up to three years of with fine which may extend up to Rs. 20,000/-or with both.

